Core Values
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Aspiration
Surpassing guest expectations by offering exciting, distinguished properties and pioneering hospitality.
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Responsibility
Champion better business practices with a focus on environmental sensitivity, diverse perspectives and wellbeing.
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Creativity
Constant innovation to ensure leading edge design, food and beverage, amenities, service and programming.
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Adaptability
Passion to listen and evolve to ensure world-class guest and employee happiness.
Expertise
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Concept Driven Real Estate
We work with best-in-class partners to create assets with a unique strategy and distinct guest experience.
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Out of the Box Development
Extensive experience developing innovative concepts that pair a real estate strategy with an operational plan to challenge industry norms.
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Concepts & Partnerships
Create growth destinations by incorporating restaurants, bars, retail, wellness, workspaces, cultural and event spaces, and nightlife to transform the landscape of a property.
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Community Impact
Build community gathering places, and engage local talent from the development process through property launch and operations.
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Financial
Comprehensive business plans that ensure each investment meets the profit goals of our partners and clients.
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Diversity
A female and minority-led company that embraces the diversity of backgrounds among our collaborators, clients, and partners.
Team
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Michelle Reiss
Founding Investment / Development Partner
Michelle is an innovator with a specialized expertise in developing and growing lifestyle hospitality brands. She has executed projects from concept to market with some of the world’s leading names in hospitality. She has worked in acquisitions and development with Ian Schrager Company, Generator Hostels, King & Grove and WeLive / WeWork. Previously, Michelle was a member of the Lodging Investment Banking Group at Cantor Fitzgerald and JF Capital Advisors. Michelle received her BA in Architecture and Sustainable Design from Brown University.
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Shiry Zofnat Yosef
Founding Investment / Development Partner
Shiry is an industry leader in bringing hotels to life. She has led several teams in creating properties from concept to opening as the head of acquisitions and development. She has worked with King & Grove, the Chetrit Organization, Venn and WeLive / WeWork. Previously, Shiry worked as a Construction Engineer for Turner Construction and the American Bridge Company. Shiry received her BS in Civil Engineering from Carnegie Mellon, her Masters in Civil Engineering from Columbia University, and her MBA from Wharton.
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Ben Pundole
Founding Creative / Operating Partner
Ben is an award winning hospitality entrepreneur best known for developing Ian Schrager’s global luxury lifestyle brand, EDITION Hotels. Ben was integral in the development of the brand’s identity through world class cultural programming and brand marketing. He previously launched numerous hotels with Morgans Hotel Group, King & Grove, Ruschmeyers, and Surf Lodge among others. Ben is the founder of A Hotel Life, a travel platform with over 140,000 subscribers. Most recently he has been recognized for his efforts in responsible hospitality launching STAY PLASTIC FREE. Ben sits on the board of ocean conservation charity Project 0.